By Rob Giardinelli Photography by Sam Frost and Fulton Davenport
What happens when the platinum standard of beauty brands descends upon Austin for SXSW? A glowing success that will stay in Austin for several weeks until SXSW ends. On March 11th, Chanel proudly launched their Atelier Beauté CHANEL pop-up with an exclusive cocktail party that featured dozens of Austin’s most notable influencers, sociables and style mavens.
The Austin-chic crowd descended upon stunning boutique located on Austin’s Music Lane where they mingled and shipped champagne while viewing the impressive array of CHANEL makeup, skincare and fragrance products. The launch party featured complimentary consultations and services courtesy of CHANEL celebrity makeup artist Tasha Reiko Brown and CHANEL brow artist Jimena Garcia. The atelier allows patrons experiment and create, with no limits, from a wide range of CHANEL products.
Those who embark on the experience begin by placing their personal items in a locker, named by each icon of the House. Guests then enter the interactive where, via the Atelier’s app, they will have full access to all the products, find detailed product descriptions, book services or events…and make purchases. The result? A dazzling, one-of-a-kind beauty experience where guests can customize CHANEL makeup, skincare and fragrance offerings that perfectly aligns with their own personal aesthetic.
The Atelier Beauté CHANEL pop-up, located at 1009 South Congress Avenue in Austin is open daily from 10AM-7PM through April 24. For more information, visit AtelierBeaute.Chanel.com/Austin.