Images courtesy of Holly Rose. Photography by David Pezzat.

For me, leadership is showing your passion and inspiring others. My goal every single day is to set that example for my colleagues and my children. It is important to share my passion with my community in hopes to inspire them to give back. I strive to be the best example possible for my children, Kaylee and Cameron, so as they mature, they will have the same passion as I do.
–Holly Rose  

What was the defining moment in your past that set you on the career path you ended up following?  

I always thought I wanted to be a teacher because I loved kids and I loved helping others. As I entered the work force in sales and marketing, I realized that I could help small businesses just the same. I enjoyed hearing from customers about the success they were having from our efforts and that’s when I knew I wanted to help businesses grow. I then became a mother and I now have the best of both worlds. I became heavily involved in my community and started building my network. I was thriving from the work I was doing, and I knew from that moment forward it was my calling. I started to think about digital marketing as a whole and if I could help others grow, then why not start my own business doing just that. It was then that I started my social media business, Cactus Rose – Social Media Gardening. From there I was offered an amazing opportunity to work with an all-inclusive 5-star ranch resort, The JL Bar Ranch, Resort & Spa.  

Holly Rose, Marketing Manager, standing with Senator Perry’s District Director Laura Lewis prior to a concert with The Bellamy Brothers at The JL Bar Airport.

Holly Rose, Marketing Manager of JL Bar Ranch, Resort & Spa, standing in front of James and Lois Archer’s plane at the JL Bar Airport.

What makes you unique in your industry?

I absolutely love what I do. It isn’t about the money for me; it’s about helping small to medium sized businesses grow. It’s about helping the American dream of being a successful small business owner come true. For me, it’s about being a part of a team to help a business become more successful. I am constantly learning about all things digital and how to improve my work. I take pride in what I do, and I love being able to show that to my children.   

Holly with her daughter, Kaylee. Photography by David Pezzat.

Holly’s children, Cameron and Kaylee.

What is one way you hope to impact your community in the future, either personally or professionally? 

I am currently serving as president of a non-profit organization called Safety City of San Angelo. Safety City is a miniaturized replica of a town where schoolchildren learn bicycle, pedestrian and fire safety. Our volunteer board is looking not only to expand and improve our current mission but also to include other safety concerns such as fraud targeting seniors, water safety for children, and car seat safety. By partnering with our local police department, Texas DPS, fire department, and many other agencies we can save the lives of children in our community. My hope is that when the new Safety City is built, we will be making an even bigger impact in our community by protecting children’s lives as well as the elderly.  

Photography by David Pezzat

If you could sit down with any woman in the world–either from history or who is currently living–who would that be and what would you discuss with her? 

I am inspired by many women in our world, both past and present, but if I had to choose just one to sit and have a conversation with it would be Rachel Hollis. I have been listening to her podcast series and I follow her on social media. I relate to her so much on a professional and a personal level and I would love to be able to have the opportunity to discuss how she balances her role as a mother and a successful entrepreneur. I’d also like to include my mother in this. I’d like to sit down with her and talk about her role as a mother when she was my age. She gave our family so much and still does to this day. I am in awe of her and I aspire to be the mother that she is. 

Connect with Holly Rose at The JL Bar Ranch, Resort & Spa at, on Facebook and on Instagram @jlbarranchresortandspa. 

Connect with Holly Rose and Cactus Rose–Social Media Gardening on Facebook, on LinkedIn and on Instagram @holly.rose.tx and @cactusrose_sa

This profile was (Em)powered by The JL Bar Ranch, Resort & Spa.

Edited from an interview by Eleanora Morrison.