By Alexandra del Lago      Photography courtesy of La Perla

La Perla, the leading Italian luxury brand, has opened a chic, new boutique at 47 Highland Park Village in Dallas. It launched with an impressive design debut that provides a luxury experience for the La Perla customer. The new boutique houses a wide selection of La Perla’s latest Spring/Summer 2020 collections, ranging from underwear and pajamas to swimwear and beachwear, alongside a preview of the Fall/Winter 2020 collections and the signature Maison and Petit Macramè collections.

 “The Dallas boutique adds another destination in La Perla’s network of stores, and we look forward to expanding the La Perla experience to our new and existing customers in the Midwest within the historic Highland Park Village,” shared Morgan P. Richardson, Brand President of The Americas. “The store features the brand’s iconic lingerie and sleepwear and adapts to consumer preferences while offering personalized experiences.”

 The décor is as glam as its lingerie. Set within 730 square feet, a simple and elegant interior mirror the brand’s aesthetic, with a modern and inviting seating area and vintage chandelier as the focal point. The parquet brings a warm ambiance to the space while a video display plays campaign imagery that brings the collections to life. As we all know, Highland Park Village was an innovator in the unique luxury shopping experience as one of the first shopping centers, built in 1931.

 La Perla naturally aligns with its heritage in being a pioneer in its own craft. Founded in 1954 by visionary couturier Ada Masotti in her Barcelona laboratory, La Perla’s story began with her mission to intimately understand, complement and empower the female form. The leading luxury brand combines rich Italian artisanal heritage with revolutionary, intricate and unrivaled craftsmanship creating timeless lingerie, swimwear and nightwear pieces to be treasured for a lifetime. With an illustrious history spanning more than six decades, Ada’s vision still remains at La Perla’s core, with innovation in mind and passion at its heart.

 For more information, visit US.LaPerla.com.