2020 Dallas Go Red For Women Luncheon Raises Funds To Fight Heart Disease And Stroke

By Cynthia Smoot         Photography by James Edward, Sheryl Lanzel and Scogin Mayo

THE SETTING:  The Omni Hotel in Dallas was recently filled with a ballroom of philanthropically-minded women and men who wanted to make a difference in support of  one of their favorite causes, the American Heart Association’s Go Red For Women. They gathered to unite in the fight against heart disease and stroke at the annual event benefitting the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all.


THE STYLE:  More than a thousand area business leaders, philanthropists, and survivors donned red to help raise vital awareness and funds for research and education programs to fight cardiovascular disease, the leading cause of death in women. This year’s luncheon featured Dr. Suzanne Steinbaum as the keynote speaker who has devoted her career to the treatment of heart disease through early detection, education, and prevention. Tim Wallace, the women of Trinity Industries, and Arcosa Inc. were recognized as the Sandi Haddock Community Impact Honorees for the historical impact they have made on the organization’s lifesaving mission. In fact, for more than 11 years, Trinity Industries, led by the leadership of Wallace, has raised nearly $7.5 million for the Association..


THE PURPOSE:  The event successfully raised $1.8 million and counting. The luncheon, chaired by Judy Hendrick, was nationally sponsored by CVS Health and locally  by Texas Health Resources, Aimbridge Hospitality, Alpha Phi International Women’s Fraternity, and Republic National Distributing Company. The American Heart Association is a relentless force for a world of longer, healthier lives. They are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, they fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century.


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American Heart Association Dallas Raises Record-Breaking $1.8 Million Luncheon

By Cynthia Smoot Photography by Dana Driensky, James Edwards and Scogin Mayo

THE SETTING: More than 1,200 attendees gathered at the Omni Dallas gathered to unite in the fight against heart disease and stroke at the 2019 Dallas Go Red for Women luncheon. Guests took part in health screenings, makeup touch-ups from Blushington artists, hands-only CPR training, women’s health education opportunities and a silent auction during the event.

THE STYLE: The ballroom was filled with a sea of red outfits that paid homage to the organization. This year’s luncheon featured ABC News Chief Medical Correspondent Dr. Jennifer Ashton as the keynote speaker and was nationally sponsored by CVS Health and locally sponsored by Texas Health Resources and Aimbridge Hospitality.

Fifteen years ago, Go Red For Women was born as a campaign to raise awareness among women about their great health threat–heart disease. Slowly, the campaign grew into a movement–one that not only brought together thousands of women annually but became the trusted, passionate, relevant force for change to eradicate heart disease and stroke all over the world. Go Red For Women provides a platform for women and their families to lead healthier lives, and drive collective action for community transformation.

THE PURPOSE: Judy Hendrick, Katherine and Key Coker were the co-chairs for the annual event benefiting the American Heart Association, the world’s leading voluntary health organization devoted to a world of longer, healthier lives. It raised a record-breaking $1.8 million dollars and counting. Launched in 2004 as an awareness campaign, the Go Red for Women movement has saved the lives of 670,000 women.

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