American Heart Association Dallas Raises Record-Breaking $1.8 Million Luncheon

By Cynthia Smoot Photography by Dana Driensky, James Edwards and Scogin Mayo

THE SETTING: More than 1,200 attendees gathered at the Omni Dallas gathered to unite in the fight against heart disease and stroke at the 2019 Dallas Go Red for Women luncheon. Guests took part in health screenings, makeup touch-ups from Blushington artists, hands-only CPR training, women’s health education opportunities and a silent auction during the event.

THE STYLE: The ballroom was filled with a sea of red outfits that paid homage to the organization. This year’s luncheon featured ABC News Chief Medical Correspondent Dr. Jennifer Ashton as the keynote speaker and was nationally sponsored by CVS Health and locally sponsored by Texas Health Resources and Aimbridge Hospitality.

Fifteen years ago, Go Red For Women was born as a campaign to raise awareness among women about their great health threat–heart disease. Slowly, the campaign grew into a movement–one that not only brought together thousands of women annually but became the trusted, passionate, relevant force for change to eradicate heart disease and stroke all over the world. Go Red For Women provides a platform for women and their families to lead healthier lives, and drive collective action for community transformation.

THE PURPOSE: Judy Hendrick, Katherine and Key Coker were the co-chairs for the annual event benefiting the American Heart Association, the world’s leading voluntary health organization devoted to a world of longer, healthier lives. It raised a record-breaking $1.8 million dollars and counting. Launched in 2004 as an awareness campaign, the Go Red for Women movement has saved the lives of 670,000 women.