By Lance Avery Morgan        Photography courtesy of BFA for Gucci

What happens when you ignite Gucci, Bumble at one SXSW event? True success, that’s what. Very recently, Gucci proudly opened their Domain Austin store–a boutique that spans over 5,000 square feet and showcases a wide collection of men’s and women’s shoes, handbags, luggage, small leather goods, fashion and silver jewelry, watches, eyewear, and Gucci Beauty and fragrances.

Gucci at The Domain Austin

Later, the must-attend private VIP party happened at Sammie’s in downtown Austin on Friday evening. Co-hosts Susan Chokachi, President and CEO of Gucci Americas, and Selby Drummond, Bumble’s Chief Brand Officer, welcomed the hipster guests. During the cocktail party, Austin locals, conference visitors, and friends of Gucci and Bumble enjoyed a selection of Sammie’s cocktails and dishes while mixing and mingling to the live music tunes of Sir Woman.

Bumble’s Selby Drummond and Gucci’s Susan Chokachi

It’s no surprise that to celebrate Gucci’s arrival in the Austin market and coinciding with SXSW, Gucci and Bumble partnered to spotlight women innovators across fashion, technology, film and music. Bumble and Gucci, through the CHIME FOR CHANGE campaign, are champions of gender equality and in honor of the event and Women’s History Month, are proud to support DivInc, a Texas-based nonprofit organization on a mission to generate social and economic equity through entrepreneurship. Funding will support DivInc’s overall mission and various programming, including their Web3 Tech Accelerator Program.

Elle Fanning

In fact, Gucci is committed to supporting gender equality through its CHIME FOR CHANGE campaign, founded in 2013 to convene, unite and strengthen the voices speaking out for gender equality globally. In Texas, through its partnership with Ms. Foundation for Women, CHIME FOR CHANGE has supported Texas-based students, LGBTQ and POC women, and the formerly incarcerated in rebuilding their local communities through education and advocacy. Due to the recent urgent threats to the rights of transgender individuals, CHIME FOR CHANGE is pleased to support Equality Texas’s Queer Texas Crisis Fund to support trans youth and their families.

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