By Alexandra del Lago               Photography courtesy of author and Kelsey Applebaum

Kendra Scott, Official SXSW Style & Retail Cocktail Party         Photography by Kelsey Applebaum

We love it when our favorite people host events to celebrate SXSW. Recently, the event we supported was created to kick-off the SXSW festivities with a fun cocktail party, celebrating the launch of Kendra Scott’s Spring Collection and International Women’s Day, while sharing this highly engaging and authentic experience with guests. As most know, Kendra Scott is a local Austin brand that offers jewelry, home decor, gifts and beauty

The crowd at Kendra Scott’s 2019 SXSW event

As guests arrived, we were welcomed with a photo moment in front of the Scott’s newly designed, “Anything is Possible in ATX” mural and then greeted with a glass of champagne or rosé from the brand’s chic Sips & Sweets cafe, located inside the vibrant, yet welcoming, flagship store.

Throughout the night, guests snacked on local delicacies including cauliflower ceviche tostadas, grilled grit squares, citrus poached shrimp, steak frite canapés and chicken artichoke phyllo cups. Complimentary rose and wine flowed, along with champagne, a variety of Austin’s favorite beer and non-alcoholic sips including. With the night in full swing, friends enjoyed music by Zara Martin, Polaroid photographs by Groove Labs and tote bag screen printing.

The block-long line to get into the Kendra Scott 2019 SXSW event

And,of course, in preparation for SXSW style, many shopped Kendra Scott’s Spring Collection, as well as, the popular Women Empowerment Rose Charm, which in honor of International Women’s Day, 100% of proceeds were given to the non-profit Women for Women. We love that and all Kendra Scott represents in her brand.