Uplift, magnify and amplify. Rinse and repeat. It’s our mantra around here with the Society Texas team and all that we do to create each issue especially tailored for you.


We agree with Oprah: Take your good fortune and lift your life to its highest calling. Understand that the right to choose your own path is a sacred privilege. Use it. Dwell in the possibility.


Boom. It sounds so simple, but it’s a joy, as we begin summer, to dwell on the infinite possibilities ahead for all of us. We’ve risen from the depths of both the pandemic and the political and racial strife that has captivated this country… for what seems like eons now. We’re stronger, more agile, and ready for the next everything.


It reminds me of the stories my grandmother would tell me as a child. She was a woman of her era, born at the beginning of the 20th century. Neat as a pin (I vividly recall her ironing dollar bills under parchment paper so they would be crisp in her wallet). She had tremendous style, beyond being a terrific cook and doting grandmother who always wore a scent of cinnamony Estée Lauder Youth Dew. A native of Fredericksburg, the Central Texas oasis that seems to be the perfect hamlet in just about every American’s mind, she’d pursue a career and family in San Antonio. She would recount to me how Fredericksburg didn’t have electricity until 1937 after she had returned there, thanks to the Depression-era WPA Project that brought power to many rural U.S. communities. As a result, she never assumed a light switch could be turned on in any room and automatically have electricity―the service was spotty until perfected. Her motto? Never assume anything, yet prepare for the best of the future―and help it transpire however you can.


Edging in on a century later, I think we can all agree that being upended recently by COVID-19 and its topsy turvy vaccine rollout coupled with the severe weather and mass power outages across the state has instilled a sense of unknowingness of what the future might have in store for us. It has led all of us to have lives that are, shall we say, a bit more nimble to respond to evolving conditions of the greater scope that affects our personal world? Nothing ever goes away until it has taught us what we need to know. As a media company, we march forward to create more ways to share the best of the best that can uplift, magnify and amplify with everything you see here on these pages and on our digital platform. It indeed takes a village, and we are so proud of our villagers―both those who create this and you, who participate in gleaning from our storytelling. From our art-meets-jewelry cover feature to a profile of a stunning Houston home, to a profile on the talented hostess and entrepreneur Kimberly Whitman in Dallas, and all our other original editorial surprises in store for you, we are here to enliven your world.


We realize there is an abundance of stories to tell, people to know, organizations to support, and grand Texas feats yet to be discovered, so count on us to bring them to you in a vibrant and energizing way. And, always know that we are on board to share the best that Texans―and those with Texas ties―have to offer, and we look forward to being a favorite connection for you.


Lance Avery Morgan

Editor-In-Chief & Creative Director


BY PHOTO: Portrait photography by Romy Suskin 


Lance Avery Morgan. Photograpy by Romy Suskin