By Lance Avery Morgan   Photography courtesy of Murad

If it seems like a household brand name by now, it is. For over 30 years, Murad’s Rapid Age Spot and Pigment Lightening Serum, created by Dr. Howard Murad and his team, has been the trusted remedy for those in need of a dark spot correcting treatment. But this past September, we said goodbye to the cult favorite, and hello to the Rapid Dark Spot Correcting Serum that is taking its place.

This is exciting to us. Why? Murad’s new skincare launch is important because the new scientifically driven serum features patented Resorcinol Technology, a first to market, exclusive technology that effectively corrects the look of current and future dark spots – without any hydroquinone or medical prescription.

Bringing more benefits and efficacy than the original dark spot serum, the new Rapid Dark Spot Correcting Serum has an evolved formulation, surpassing clinical results and consumer expectations, reinforcing Murad as the true innovator and pioneer in skincare.

So, look to science and product innovation when making your decisions to have better skin now. For more information, visit