The day before her iconic namesake boutique opened in 1962, Jones walked through her store’s enormous wooden front doors to check on the furniture’s final placement. Her designer, Bryant Reeves, had found beautiful and luxurious French parlor furniture pieces from an old 1870s home in Waco. An exquisite Austrian crystal chandelier hanging from the high ceilings just inside the door was the perfect accompaniment to the austerity of the old limestone walls and oak floors. A large oak table covered in pale marble, placed just off the side of the entrance, was the setting for Jones’s favorite bouquet of fresh flowers and registration book, awaiting to be opened for the first of her new customers to sign. Nothing over the top, just simple provincial elegance. This proud owner wanted her customers to see her excellent taste reflected in the store, therefore assuring them of the quality of her merchandise. The store was not gaudy or ostentatious in any way, just the quiet suggestion of old money and opulent good taste. Very old money.
Getting down to business, Jones knew exactly the designers she wanted to carry and which collections. Her vision was to offer her customers a service they could not find anywhere else other than possibly Neiman Marcus. Even if they had to drive a little out of their way to get to her store, she would make it worth their while. The salon would offer exclusivity, personal assistance, confidential showings, and ambience. Tea and cocktails, along with finger sandwiches and cookies and her favorite hamburgers, were delivered on silver trays, carried by uniformed assistants. Exclusivity was the true ambience.
Opening day arrived along with a line of limousines, Cadillacs, and helicopters. The massive iron brand, with the name Grace Jones written out, was mounted on the roof above the front doors. It could be seen from blocks away, hanging in the air, as if an enormous branding iron had just burned Jones’s name into the hide of thin air. The parking lot was adorned with giant stone planters of red geraniums, her favorite of the month.
Almost immediately, the parking lot was full, and the large wooden doors opened for the crowd coming to see what Grace Jones had to offer. She had done a magnificent job of advertising. The salon was filled with the curious, of course, but among the visitors would be some of her most loyal customers throughout her store’s lifetime. This opening night would mark the start of a new endeavor for Jones, one that would would capitalize on her very best strengths and prior experiences to lead her to this final life challenge. She would call it serendipity, but others would call it dogged determination. Once she opened her store in Salado, clients started arriving daily with one goal in mind, and that was to shop at her eponymous boutique. Her enthusiastic customers came from all over the world, using the wide-open, smooth graded field behind the building for a perfect landing strip, even if it was a bit disconcerting to the cattle grazing the land.
With no training in business or merchandising, Grace Jones would, nonetheless, become an award winner year after year as one of only two destinations for couture in the State of Texas. Stanley Marcus and Grace Jones were inarguably the reigning royalty of fashion merchandising in the state. Her store became so iconic and recognizable that people would pronounce her name and the store name as if it was one and the same…simply Gracejonesofsalado.
During the sixties and well into the millennium, Texas would become the mecca of pioneering intellectual, cultural, technical, and political dreams; the whole world would eventually have an eye on the happenings in Texas, specifically Central Texas. Among her favorite customers would be Jane Sibley, Liz Carpenter, Joan Brashear, Carolyn Farb, Gray Hawn, Stella Rowan, Bennie Green, Dr. Nancy Heerssen, Janie Briscoe, Bennie Green, Clair Mashburn, Miriam Cox, Loretta Young, Gene Tierney, Governor Ann Richards, Lady Bird Johnson, Nancy Kissinger, Meg Heyer, and Sandy Leech. A veritable blue-book of Texas Blue-Bloods.
Born in Salado, Liz Carpenter was the real deal when it came to Texas Women. She was as comfortable in the country walking barefoot in a creek as she was at a White House dinner in Washington, meeting Henry Kissinger. There was nothing pretentious about Liz…what you saw in public was authentic. She was completely comfortable in her own skin, as the saying goes.
Jones and Carpenter could not have been more different. Jones was conscious of every move she made and every carefully chosen word that came out of her mouth. She was dressed perfectly from head to toe every minute of the day, always ready to make the best impression possible. There was nothing, absolutely nothing, more important to her than her external presentation. Always dressed in the very best designer clothing with her hair perfectly coiffured, she was a study in sublime control.
Liz Carpenter was a whole different story. Out front and loud with a laugh that could echo, she was funny, irreverent, incredibly entertaining, and brilliant. Always shooting from the hip, throwing out story after story, the room would be rolling in laughter while she entertained and held court. Carpenter, a force herself, was a real Texas whirlwind, gathering up friends and allies in her cyclone. She could pull people from every social and political arena and make a party out of it. She knew how to have a good time and especially how to tell a good story. Her friends worshipped the ground she walked on and constantly sought out her company like a group of camp followers. In addition, with experience in the White House, and as a reporter, she was confident holding her own in all conversations, anywhere, anytime, and with anybody. Carpenter, as a result, also happened to have an enormous amount of influence.
If there was a flaw to her presentation, it was her wardrobe. Carpenter had some lovely features…beautiful sparkling eyes that were always alive with curiosity, a Texas drawl that could soothe the soul, beautiful skin, wonderful silver hair that framed her face, and a fabulous smile. These were her best assets, and she learned to use them well. As for her attire, she just never understood what looked good on her. So, she left it up to others to tell her what to wear.
When the news started traveling all the way to Washington that there was an haute couture salon in little Salado, Texas, Carpenter was fascinated. This state was her birthplace, and she could not imagine this type of store in Salado. So, the next time she traveled to Texas, she made it a point to visit the store and see about all this fuss. The day that Grace Jones and Liz Carpenter met, a best friend bond was permanently sealed. They hit it off immediately…two polar opposites without a thing in common, other than nearby birthplaces. But, they were both women from Texas, both born in the country. And they were both incredibly determined to get things done. This was the full extent of their commonality. Yet, their odd friendship would last for the rest of their lives.
If there ever was someone who needed the help of a personal shopper, it was Liz Carpenter. Never one to pay much attention to her attire, she would show up in the most unflattering ensembles, always loud and always big. Her taste ran from bright to brighter, with red being her favorite color as if that needed to be said. “When Grace and I met, we really hit it off. It was instant liking. Our vibrations just worked together, although we are not at all alike. Grace is a perfectionist. She is always cool, never gets ruffled. While I can’t say the same for myself,” said Liz Carpenter at the time.
The reporter had asked Liz what qualities she most admires in her friend, Grace Jones. “Even more than the store and her history in the big war and her modeling career in New York, I would say that I am most impressed with what she has done to put Salado on the map. Opening a store that is now internationally known for its sophistication certainly brought our little town into the limelight. Who would have thought we would have fashions from Milan (Liz said Me-laann, true to her Texas drawl), Paris, and Rome in this tiny town? Certainly not me, who grew up here when Norwood store was our only place to buy gingham.” Liz went on to add, “I am especially proud of her having faith in Salado. Nobody encouraged her. They all said it was too far for people to drive, too inconvenient, too out of the way. No one would ever find her store. But she did it anyway.”
Houstonian Carolyn Farb regularly bought from Jones and modeled in fashion shows, especially those involving charity events and philanthropic fundraising. Farb has received many accolades for her work, including an honorary doctorate. As a woman always wanting to wear the very best, she frequently shopped at Grace Jones. “Grace was such an extraordinary fashion beacon,” shared Carolyn Farb. “People came from far and near to get her fashion advice. It is not as if it was easy to get to her store in Salado, but it was always worth it. There are not many like her. Then, the designers were revered, not like these characters today on television fashion shows. Grace introduced us to the very best collections with such conviction; we always felt secure with our purchases. Of course, Grace had her opinions, but I admired her greatly.”
Jane Sibley, the well-known and respected Austin Arts enthusiast and philanthropist, was one of Jones’s earliest customers and best friends. She and her husband, Dr. D.J. Sibley, became good friends with Jones, but Jane’s initial interest was the exclusive designers she carried in her store. “I could barely believe my eyes when I saw the designer labels,” mused Jane Sibley. “This was just a little off-the-road shop. My Lord!” Sibley was a perfect size for modeling, but even better, she had the personality and presence that the audience loved. More than one husband wanted to buy the gorgeous ensembles Sibley modeled on the runway hoping their wives would look as great as she did.
By far, Grace’s favorite designer was Geoffrey Beene, a man of incredible and exquisite talent. His architectural genius, seen repeatedly in his designs, were Grace’s best-selling collections. Clean yet sophisticated, his collections always sold well.