Houstonian Lucinda Loya is sitting on top of the world. The busy style icon, interior designer, mom and wife has a pristine point of view with how the world can look–smart, timeless and always elegant. Here she reveals her favorite things with our own Lance Avery Morgan about how we can all live a more stylish life.


My style icon is…fashion designer, Martin Margiela. He is known for his classic style “with a twist” and that’s a lot of my vision–to keep things timeless but still smart, unique, and artful.

My interior design icon is…to name only one would be challenging. I am not married to a particular style–I consider my projects to be more couture, being original to each client’s lifestyle. It’s even more fun when we get to pair classics with edgy, artful furniture such as Rick Owens and lighting from Carpenters Workshop. I enjoy the playful sense of bringing fashion into interiors through fabrics such as Hermes, Jean Paul Gaultier, and the soon-to-launch line by Libertine.

One interior design accessory I can’t live without is…artful pieces that tell a story or a collection of sorts. I have also been accused of having a special attraction to unique lamps and chairs.  

Three qualities that got me where I am today are… having passion and the confidence in my vision–and believing in myself.

How I made my first dollar by… after my babysitting career, I spent an entire weekend calling over 200 businesses in The Yellow Pages (and landed two jobs). Having a knack for interiors, my first dollar earned in this industry came when newlywed friends purchased their first home with décor needs.

Last thing I binge/marathon watched was… I don’t watch TV, so truth be told, Desperate Housewives, of 15 years ago!  More recently (with a twisted arm), I appeased my husband by watching the current season of Narcos. He was still in awe after hosting the real-life former DEA agents Javier Pena and Steven Murphy in our Houston home.

First album I bought was…Peter Frampton’s I’m In You. 

If I could live in a foreign city it would be… London. Not only is it chic, but it is also full of history, has great design, and is a fashion capital. Bonus: I speak the language.

One thing I am exceptionally good at that most might not know is...the art of blending furniture styles and accessorizing a home, such as curating eclectic collections of furniture and artwork.  

The beauty essential you’d have to pry out of my cold dead hands is…the $2 black eye pencil from the drug store. I’ve used it for years.

My favorite coffee table style book… I love Fearless Living by JP Demeyer & Co. But of course I should mention the two we are honored to be featured in, Rizzoli On Style: Inspiration and Advice from the New Generation of Interior Design and teNeues’ Best Interior Design on the Planet.  

If I had to limit my shopping to one neighborhood in one city…Midtown Manhattan, but let’s not forget Europe.

In my fridge you will always find… fresh fruit, almonds, Greek yogurt, Boar’s Head honey maple turkey, Propel water, and French Meursault wines. These are all of my daily essentials. 

An artist whose work I would collect is… Manolo Valdes and anything by the Haas Brothers  are currently on my wish list. I also love collecting pieces by Vanessa Beecroft, Yigal Ozeri, and Marilyn Minter, to name a few. 

The best gift I have received is…my children given to me by God with the help of my loving husband, Javier 

If I weren’t doing what I do I would be…I would wish to be a stylist to the stars.

If I could compete in an Olympic sport it would be…ice skating. It’s so graceful and elegant and I admire the hard work and life commitment that’s required to be successful in one’s passion and talent. 

On my tombstone it will say…Risk Taker. Dream Chaser.



Carla McDonald, creator of the go-to luxury lifestyle and entertaining digital platform The Salonniere, has inimitable style for miles. Recently her pal Lance Avery Morgan caught up with this busy entrepreneur, mom and wife to learn about how her ultra-chic style happens.

My style icon is…Jacqueline Kennedy Onassis. She was so effortlessly chic and elegant.

My personal style signifier is…A pair of large black sunglasses.

Classic movie actress’ style I most identify with is…Ava Gardener, because she loved glamour and the color cobalt blue, and Katherine Hepburn, because she never met a black turtleneck she didn’t love.

Vintage film I feel has a very fashionable point of view is…Any film that features the work of costume designer Edith Head. A few of my favorites are To Catch a Thief, All About Eve, Roman Holiday, and Vertigo.

Classic designer I wish was still designing today is…Christian Dior, because he was so innovative, loved the female form, and revolutionized fashion with his New Look. Also Hubert de Givenchy, because his designs were pure elegance in a way that is seldom seen today.

Best career advice I’ve received is…Care about your job like you own the business. Interestingly, I think that advice helped to mold me into an entrepreneur.

How I made my first dollar was…Selling Avon at the age of 12.

Three qualities that got me where I am today are…Hard work, optimism and perseverance.

Last show I binge/marathon watchedThe Marvelous Mrs. Maisel

Book that left a lasting impression on me wasThe Diary of Anne Frank. I read it when I was seven years old. It was so powerful and made me fall in love with reading. Another is Crossing the Chasm by Geoffrey Moore. It is one of the best marketing books ever written and had a huge impact on my career. 

First album I bought happened to beLittle Jimmy Osmond in 1972. I was a little girl living in London then, and his song Long Haired Lover from Liverpool was #1. I was smitten.

My favorite street to shop on beyond the U.S. is…The Triangle d’Or in Paris and Bond Street in London.

What every woman should try in her lifetime is...Putting herself first without feeling guilty.

Things I am exceptionally good at that most might not know would beWords with Friends, Candy Crush, and impersonating Cher.

The beauty essential you’d have to pry out of my cold dry hands is…Kiehl’s Lip Balm #1

My perfect day would begin by…drinking a cup of PG Tips tea and embracing my husband, daughters, and dogs.

My perfect day would end with…a goodnight kiss from my husband Jack and my NodPod sleep mask over my eyes.