Chic dressing is timeless. We all know that. What makes personal style is the confident attitude that is also worn. Ala von Auersperg is a designer who loves to create ageless pieces that can be worn forever, so our vintage style arbiter Lance Avery Morgan went behind the seams with this design dynamo.

photography courtesy of AlA VON AUERSPERG

When you are the daughter of a society style icon like designer Ala von Auersperg , expectations can be high. Her mother Sunny Crawford von Bülow, who was known as a leading style setter of her day in the 1950s through the 1970s, greatly influenced von Auersperg’s design aesthetic. “My mother was always beautifully dressed whether at home or out and about,” shares Ala von Auersperg. “She had wonderful taste and knew what kinds of clothing suited her. Her love of the kaftans that she wore around the house inspired me to start designing kaftans of my own.”

She’s quick to admit, “My mother answered the call for something both beautiful and comfortable. So I wanted to  create something that emulated her version of looking relaxed and effortlessly flawless at home rather than disheveled and unkempt.” Making sure to acknowledge the family’s rich history of having a keen sense of style and the indelible print it left on her, which has naturally passed on to her artful designs, she reiterates, “They valued beautiful craftsmanship, knew what looked good on them, and understood that you can be casual and still look fabulous. These early lessons trained my eye and helped inspire my line.”

In an era where many travel commercially while wearing “athleisure” wear (to be kind about it), von Auersperg feels her designs offer her clients more without  compromising comfort. She states, “I had been working with the designer Antonio Gual for years, creating such pieces for myself, when in 2015 he suggested applying my original nature and travel-inspired artworks onto them.” From there, Ala Von Auersperg (AVA), the brand, was born. Shortly thereafter, my daughter, Sunny Kneissl Zweig, joined the team as our in-house stylist. Since day one, we have focused on making women feel wonderful in the feminine flow of the fabric, the transparency that not only reveals, but also partially conceals the body and the soft touch of textiles on the skin.” Ease is key as she muses, “I wanted clothes that were uncomplicated, yet elegant and versatile: you should be able to wear a garment to the beach, make it fancier if you go out, then add another layer to make it even dressier for a special occasion.”

The vibrant prints and flattering construction almost guarantee a special feeling when a woman wears an Ala von Auersperg creation. Her fabrication choices recollect the balmy days of Palm Beach and warm nights of Palm Springs of a bygone era, which is part of the appeal of her designs: reinterpreted glamour. “The prints are an organic extension of my life and my work as an artist, a path I began a decade ago,” she notes. “I have always loved art, but despite having a great-grandfather and  grandmother who were both gifted sculptors I didn’t think art was something I could create. A drawing class changed that and I began painting the flowers in my garden, the coral at our home in Antigua and flora from my travels and I just loved it. It takes me out of the everyday, and then, when I see the prints on a woman, it’s another reward. When she moves, so does the print and she becomes the work of art. That’s why we say “Wear AVA and become your own masterpiece.”

In fact, she says, “Our goal is to help all women realize they can be glamorous, no matter their size or age. AVA is about enjoying life as you are and being the best version of yourself,  because when a woman looks her best, she feels better about herself. We all have roles to play and will perform  them more effectively when we’re at our best. Quite frankly, there is too much fun to be experienced in life, which can be missed when one is focused exclusively on what she is wearing.”

That design aesthetic has led von Auersperg’s clothing line to be so successful, while also supporting a greater purpose. “This passion for creating clothes that boost a woman’s confidence also underpins my philanthropic work, specifically with women who have experienced violence, as those crimes rob their self-esteem as well,” she confides. “The National Center for Victims of Crime, which I co-founded in 1985, works to remedy this loss. The Brain Trauma Foundation (originally the Sunny Von Bülow Coma and Head Trauma Research Institute), which I founded in 1986 in honor of my mother, supports ongoing research on traumatic brain injuries. These causes advance my ultimate goal in life as a daughter, mother, and grandmother, which is to leave the world a better place.” And certainly, a more stylish one, too.




Chief Curator and Director Dr. Valerie Steele of The Museum at FIT knows fashion. And, how. She’s the expert’s expert and here our roaming fashion chronicler Gordon Kendall catches up with her as they stride across Manhattan to discuss Texas style.

Portrait photography courtesy of Valerie Steele


In A New York Minute. Everything and everyone moves fast in New York. If you’re not quick enough you might just miss something. So, let us take you there and back, just for a minute each time, in this new series of glimpses, snips-and-snaps, gained first-hand…from exciting people in New York… about exciting people, happenings, and experiences in fashion, beauty, food, lifestyle, anything and everything that captures the eye, or ear! No matter where you are, sit back and enjoy your fashionable minute in Manhattan. 

We’ve just turned right, on to West 27th Street. The block before us is a typical New York City, east to west situated street: longer than it looks. Like a typical New Yorker, we’re running late. Blame the train, right, or that forever wait to get our coffee we’re holding? Also, as frequently happens in Northeastern climates, the weather is just too something: hot, humid, cold, rainy, snowy, whatever it is, there’s too much of it to be comfortable, certainly helpful.

The street itself, off 6th, could be the very model for a movie backlot set of a typical New York City street. Hip fitness “boutiques” and trend-themed hotels vie with old storefronts, their windows dusty, their darkened-at-all hours upper floors, forlornly looming down over us. Blocking the sidewalk? A sign reading: “Aggressive Meditation Taught Here”. Dare we call the phone number listed to find out more? We’re making our way as fast as we can up the street when, ahead, a door opens.

A figure emerges onto the sidewalk before us, lithe in black Celine and harlequin glasses, further signaling the signature style of Dr. Valerie Steele of The Museum at Fashion Institute of Technology, that grey behemoth building rising on the distant horizon of Seventh Avenue.

She’s leaving her Asian art-filled aerie (her husband is a renowned authority on Asian art history), headed to the museum. Another day at the office. We catch up with new greetings. As we walk together, a question comes to mind for Dr. Steele, perhaps based on her recent appearance on the recent CNN television documentary American Style.


So, what about Texas style? How might she describe the fashion looks of the ladies of the Lone Star State, I ask?

Without hesitation: “Very Chic.” comes her reply.

“….the hair: Big. The makeup, jewelry, all well thought out…and always wonderful accessories!” she continues.

“Tremendous collectors of haute couture, so many very fashion-conscious.” she says as we stop at the southeast corner at Seventh Avenue.

We walk across the street, with a wave, she disappears into the museum’s lobby, its walls adorned with murals of its latest show. Continuing on, the street seems not New York’s Seventh Avenue, but, perhaps, Austin’s South Congress Avenue, Dallas’ Main Street, Houston’s Post Oak, or any other in any Texas town where fashion is worn and the state’s “museum quality” style is always present and accounted.