A collaboration in fashion can be a delicate thing. Yet there’s no delicacy in the partnership of Limatus Bespoke X Xitlalt, only strength. Here, we go inside the business–and the creativity–of what makes a synergistic creative partnership.

With the tailored silhouettes against an array of feminine touches, the Limatus Bespoke X Xitlalt (pronounced Zee La lee) collection showcases the most sought-after fabric mills in bespoke tailoring such as Loro Piana, Dormeuil, and Thomas Mason. Inspired by a woman’s take on menswear, this collection features a classic colorway and may be worn year-round for work or pleasure. “We wanted the collection to be an easy wear for all women, from the office to date night, any time of year.  It’s a fusion of masculine and feminine. We have structured jackets paired with feminine touches like gold buttons and high-waisted wide-leg pants,” shared Nicole Abrego, lead stylist, and designer for Limatus Bespoke.


“I was honored that Limatus Bespoke came to me to design their first capsule collection,” shares Xitlalt Herrera. “Our collaboration is for the fearless woman that knows her strength comes from within, and these suits are like armor that can easily transition from day into night. We know we can conquer any obstacle that is in our way. Our superpower is being a woman, so I wanted menswear fabrics to accentuate our united feminine force. We are individuals who love a power suit because we are then suited for all life’s facets. I was inspired by both powerful women and men who wear suits beautifully, and most importantly, I loved showing my nieces that princesses also like to wear pants.”


“Partnering with Xitlalt is a natural for us. She represents the empowerment, passion, and fearlessness we love, and you can see those attributes in the clothing she has designed. Not only does she have phenomenal personal style, but Xitlalt also understands fashion and can convey the value of using textiles from high-end mills to an audience of women who might not be familiar with the bespoke process,” noted Limatus Bespoke’s Creative Director, Haley Rico.


Key pieces in the Limatus Bespoke X Xitlalt collection include a white Dormeuil-inspired tuxedo pantsuit, an oversize Loro Piana glen plaid jacket and vest, as well as trousers and a skirt. These pieces are paired with classic shirting and presented as interchangeable to showcase their versatility for all seasons.


The collaboration is the perfect blend of talents. Xitlalt Herrera has powerful professional roots. Founded in 2020, her company, X Level, Inc., is committed to growing talent and brands to the X Level by taking on a strategic approach. Led by Herrera, X Level, Inc. leads a team of diverse talents through three branches of the company. XL Agency scouts for actors, influencers, models, public speakers, and entertainers. X Creative focuses on Herrera’s consulting as a creative director, and their Happy Empowerment series is on YouTube. Her X Studio also focuses on production services…from wardrobe styling and headshots to commercial photoshoots and fashion show production. The goal is strategic and successful placement for the talent and clients. Follow her at @xitlalt and @xlevelinc.


Limatus Bespoke is an experience-based custom clothing company in San Antonio. Clients choose the fabric, fit, and design of their personalized clothing during private appointments. From suits and coats to pants and skirts, Limatus Bespoke designers and stylists work to help clients create perfectly tailored clothing that speaks to their personality. Book an appointment with their team and learn more at or follow them on @limatusbespoke.



Texas, always known for its spirited fashion sense, led the way in how women dressed in another era. In fact, at an important time of their lives, most of those stylish women dressed and looked as if they had walked off a runway just like movie stars. That was thanks to Dallas-based Page Boy Maternity Fashions, founded by three dynamic Frankfurt sisters. Here’s a look at how their entrepreneurial spirit created an entire industry, according to our ardent Texas style chronicler,  Lance Avery Morgan.


Photography courtesy of archival collection


It was a combination of entrepreneurial success and engineering that made Page Boy Maternity Fashions, based in Dallas, a tremendous success. In fact, film stars like Lucille Ball, Elizabeth Taylor, Loretta Young, Princess Grace of Monaco, as well as future First Lady Jaqueline Kennedy, were just a few of the famous Page Boy clients. They also happened to be public figures who had to carry on with their busy, pre-natal public lives looking gorgeous.

In 1937, when Page Boy Maternity Fashions went into business, the term pregnant was rarely used. Instead, soft idioms like with child, in a family way, or the more exotic, enceinte were often enlisted. Whatever it was called, the previously hidden component was a fact of life before and during the Baby Boom years after the Second World War. Now, fitted mother-to-be clothing is the norm for women, but then a pregnancy was thought to be something to camouflage. It was a different world then…when working women unfortunately often had to quit their jobs in the professional realm once their maternity state started to show.  


Enter the Page Boy founders Elsie Frankfurt, Edna Frankfurt, and Louise Frank­furt–three sisters who set out to design and mar­ket their attrac­tive, com­fort­able, and afford­able mater­ni­ty clothes with just a $500 investment (less than $10,000 in 2021 dollars, adjusted for inflation). According to legend, in 1937, Elsie told her sister, a pregnant Dallas secretary Edna Frankfurt Ravkind, that she looked like “a beach ball in an unmade bed.” Elsie had studied accounting and design at Southern Methodist University, so she used her ingenuity to dissect one of Edna’s pre-pregnancy suits and remade it as a maternity ensemble in a more flattering, slimmer silhouette of the day. 

They felt their beau­ti­ful­ly fash­ioned dress­es could enable women to main­tain their pub­lic and pro­fes­sion­al lives, even while preg­nant. They were right. Their initial stroke of genius was opening the first shop on the ground floor of an OB-GYN doctors’ building, so the exposure to the targeted market going in and out of the offices daily was ideal. The youngest of the trio, Louise, was a fashion design major who joined the family firm in 1941. With her, she brought the engineering skills to streamline the Page Boy line. Engineering had plenty to do with the brand’s success. Thanks to sister Elsie’s patented skirt design; it fit snugly around the hips without hiking up in front. The scooped-out window in the front accommodated the expanding abdomen, and a long jacket covered that, so flexibility and comfort could be had at any stage of a pregnancy. 

LADIES FIRST                                                                                                                                                                 

Ads of the era promoted Page Boy’s skirts as “not wrap-around”. Plus, for the first time, maternity clothes resembled current fashion trends. As Elsie Frankfurt was fond of saying: “You can’t hide the fact that you’re expecting a child.” With the catchy name and logo, the Frankfurt sisters were bound for success. According to Kay Goldman’s Dressing Modern Maternity: The Frankfurt Sisters of Dallas and the Page Boy Label (Costume Society of America Series), “The company’s name came from its logo of a page boy blowing a trumpet to announce the birth of an heir to the throne.” Although many of the children who were pre-natal while in a Page Boy outfit would not be born to aristocracy, company’s the customer client base grew to include all women who wanted moderately and well-made clothing.

For five decades, chic design and strong business practices propelled the brand to the top of the heap in the specialty fashion world. The sisters wisely focused on offering maternity clothing incorporating the latest trends in their line rather than setting them. Changing attitudes regarding fashion trends, the rise and fall of hemlines and birth rates, and employment trends for women affected the business venture. Outspoken in terms of women’s rights, Elsie focused on the professional woman and providing clothing for the working woman, the most significant employment trend of the twentieth century. It was a woman they knew well since the Page Boy factory was owned by the three sisters, and a majority of workers were female. The congenial workplace even had an innovative daily factory-wide yoga break.


Even though the sisters’ individual commitments varied over the course of the business, Elsie was the most dominant sister in the company by actively studying fashion trends and being the company’s public face. Not only was she the president of the company, but she also was the first woman admitted to the Young Presidents’ Organization in 1952. She became a celebrity of sorts appearing in magazines and on television as the primary spokeswoman for Page Boy. Sophisticated as the day was long, and thanks to her trips to the fashion capitals of Europe to keep up with the latest style changes and new fabrics, Elsie provided valuable design insights, which propelled their high style maternity line well into the ’70s.

Like all businesses, Page Boy Maternity Fashions evolved with the times. Within five years after its founding, the company owned shops from coast to coast and was selling in fine clothing stores. During World War II, the company maintained a low profile due to fabric rationing. They managed to continue manufacturing, and by the time the firm was ten years old in 1947, they were a household name and dressing Hollywood stars. It was eventually sold to Mothers Work in 1994, closing the chapter on an everlasting time in history. Looking back at Page Boy Maternity ads and catalogues, the Frankfurt sisters–and the company’s primary goal of making women look and feel beautiful for several generations was accomplished. And it all happened here in Texas as a close-knit family business. 




Where to go and what to do right now around the state and beyond? Look no further since we’ve assembled the new and different to try and enjoy, according to our cool culture hunter, Lance Avery Morgan.

Courtesy of Saks Fifth Avenue


Sotheby’s presents the private collection from the estate of one of America’s greatest philanthropists, Anne Marion of Fort Worth. Estimated to fetch over $150 million, the American Visionary: Fine Jewels from the Collection of Mrs. John L. Marion sale reflects a gathering of objects that range from coveted modern and contemporary art to Old Master paintings, sculpture, and important jewelry. Born into the Four Sixes ranching and oil fortune in King County, Marion’s largesse was responsible for the distribution of more than $600 million worth of grants to a variety of institutions and causes, many of them in her native Texas. May 10-18, 2021.

At Sotheby’


BOXT luxe table wine, the Austin-based and female-owned by Sarah Puil, has launched into the new hot craze of premium boxed wines. The three red and three white varietals use Napa winemaking techniques, are eco-friendly, and are sourced from the best grapes in the world. BOXT is available through a subscription service, with free shipping of its wines direct to doorsteps. Plus, a concierge is available to assist customers with selecting wines based on flavor profiles, and each box has a 100 percent happiness guarantee.


Courtesy of Haute Hostess
Courtesy of Virgin Dallas


The Texas-based health and lifestyle brand, Meli Hands, founded by Maria Sideris and Vanessa Thanos, has launched a new collection of diffusers and hand sanitizers with two new delectable scents: Lemoni and Aegean Sea Salt. Enjoy a fresh and clean-smelling home with these scents in sustainable glass bottles with the cheery bright yellow and blue design.

$10.99–$38.99. At


Want to create your own wearable fashion statement? After a year-and-a-half of e-commerce and successful workshops with beloved local brands like FleaStyle, Dallas Silk Art has opened its first-ever brick-and-mortar location in the Homestead section of Grandscape in Dallas. It offers safe, socially-distanced yet intimate workshops. And,  for the first time, they sell one-of-a-kind retail products such as marbled silk scarves, coasters, and more.


Courtesy of Discovery Green


Courtesy of Restore 180


NorthPark Center’s south wing will sit back and relax when The University of North Texas presents Fashion in Residence: At-Home Styles from the Texas Fashion Collection… The exhibition will present selected pieces from its collection of over 20,000 garments that have been curated to represent fashion’s greatest casual moments.

Through June 6. At


A briefcase for any professional makes a statement. Why not make a colorful and creative one while you’re at it, with a new Franki Ray piece? Dallas-based founders Stacey George and Sasha Spivey are setting the style world on fire with their bags and accessories for both women and men.

Prices vary. At  

Courtesy of Discovery Green


Sunshine, blooming flowers, and fresh air breathe new life into our beauty routines. After everything we have experienced, it is no wonder natural faces command both the catwalks and everyday makeup looks this season. As we shift more into effortless and low-maintenance makeup that accentuates natural beauty, try these products that can transform your beauty routine, according to our resident beauty expert, Ana Bribiesca Hoff.



Opt for a lighter coverage foundation that lets skin breathe and enhances your natural complexion. Try Nars Sheer Glow, a weightless, glowing foundation with sheer and buildable coverage that allows your skin’s natural beauty to shine. Mix with Nars Radiance Primer SPF 35.

$47 and $36. At


Let’s be reminded of the power of a well-placed glow for a dewy, otherworldly look. Try Gucci Éclat De Beauté Effet Lumière, a multi-use gel gloss that creates a luminous light effect on bare skin or on top of makeup.

$33. At

elixir serum


It’s time to rock an untamed brow with a bit of messy. This low-maintenance look still requires the perfect product to achieve a strong arch with a few natural-looking strays. Try Marc Jacobs Brow Wow Duo Brow, a two-in-one brow pencil and tinted gel.

$39. At


Cherubic blush makes an appearance this season, draped across the apple of your cheeks all the way up to your cheekbones for a youthful, lifted appearance. Try Rare Beauty Stay Vulnerable in Nearly Neutral, a liquid-like cream blush.

$21. At  



Eyeliner and mascara will continue to be a staple in any makeup routine. This season, fluttery long lashes will keep looks clean and sweet. Try the Hourglass Cosmetics Curator Realist Defining Mascara, a silky jet-black formula for buildable volume.

$36. At


Pinks, yellows, blues, and greens shift into joyful colors to create beautiful eye looks. Our favorite duo? A dusty rose on the top eyelid paired with a rusty orange along the bottom lashes. Add the Anastasia Beverly Hills Soft Glam Eyeshadow Palette to your makeup bag.

$45. At  



Time to swipe on one of the hottest lipstick colors of the season. Refresh your look with a colored lip balm in a vibrant fuchsia hue for the perfect bite of color. Try Giorgio Armani Ecstasy Tinted Lip Balm in plum.

$34. At


Sunny days are here, and the aroma of freshly cut grass and our gardens blooms fill the air. What else do we need? Two hundred and fifty freshly bloomed roses from Grasse offer their unequaled richness to every bottle of Maison Francis Kurkdjian À la rose Eau de Parfum.

$275. At



From poolside to the beach, you’ll want to be prepared with the season’s choicest must-haves, according to our chic tastemaker and Rank & Style CEO Jamie Chandlee.


Gucci’s horse-bit motif is nothing short of iconic, right? These sunglasses are made from gold-tone metal and have square wireframes. The tortoiseshell acetate tips complement the deep-brown shade of the lenses.

$450. At



With the proliferation of color everywhere this season, a beach towel is the perfect way to make a stylish, plush statement, like this striped one from Weezie.

$68. At


Short and care-free, this Missoni Mare knit chevron mini polo dress is the perfect cover-up or impromptu lunch outfit. Semi-sheer, it uses color and pattern as an asset.

$980. At

French Oil


This luxe float’s unique tri-color and clear design creates a fanciful ombre effect on the water. The extra-thick, smooth, transparent material allows you to see through the chair and into the water in comfort.

$70. At  


The Coconut Swimsuit In Seven Wonders is a show-stopping one-shouldered swimsuit with dramatic ruffle detailing in a dreamy pastel print. Pair it with oversized earrings to set the beach aflutter.

$269. At



The lips, always prone to premature aging from the sun, just found a new friend. Clé De Peau Beautés new UV Protective Lip Treatment Broad Spectrum SPF 30 assures luminously healthy lips, plus it’s a fan-favorite from socialites to beauty experts.

$65. At


Freedom Moses’ two-banded rubber molded slides in a calico print are prettier than most water-wear sandals. The decorative buckles add even more flair to what will surely be your most comfortable shoe this summer.

$50. At

your birthday can be any day


Emerging designer Terry creates elevated loungewear, like this romper, inspired by classic American ’70s poolside attire. This playsuit, crafted from 100% cotton terry, is detailed with snaps that fasten along the front and a tie belt to cinch your waist.

$265. At


This season, accessories designer Johanna Ortiz, working with natural fibers like Iraca palm, collaborated on these bohemian earrings with artisans around her native Colombia while championing their generations-honed craftsmanship.

$250. At

your birthday can be any day


Dr. Barbara Sturm’s colorless and refreshing  Hydrating Face Mist doesn’t just give tired complexions a revitalizing boost. It also contains a host of active ingredients that tackle visible signs of aging. The lemon and aloe vera scent, with prickly pear additives, will leave you invigorated.

$95. At